The Adarna Group Foundation (AGFI) is the corporate social responsibility arm of Adarna House and The Raya School whose goal is to make every Filipino child a reader. AGFI promotes early literacy by partnering with local government units, and enables the community, parents, healthcare staff and child development workers to turn children into readers through the five programs of Step by Step.
We worked with the AGFI team to create a logo for Step by Step and for the AGFI website redesign.
The Step by Step logo symbolizes the community working together with children every step of the way towards literacy. The logo mark is inspired by the beloved Filipino street game piko (hopscotch). The color palette is made up of five primary and secondary colors, each representing the different Step by Step programs.
We also made icons for each program based on shapes from the main logo and color palette.